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5 Tips for Selling Diamonds Online

Do you have a few diamonds you’re looking to sell? Maybe you’ve got an overabundance of wedding gifts that don’t suit, or you’ve pulled off an Ocean’s Eleven heist, or simply been landed with an engagement ring you no longer need. It’s an expensive item but a coveted item, so you’ll have a good chance selling online if you do it right. If you’re ready to sell, you might want to take a look at our tips to make sure your sale goes smoothly.

Sell securely

Use reputable sites like Benadato diamond buyers to list your diamonds. You don’t want to get caught in a scam so make sure to get payment before shipping. Additionally, insure and require signature on delivery to make sure that everything is done by the book. To be sure that you are transparent during the transaction, provide time-stamped photos during the selling process.

Get certified

It might also be a good idea to get your credentials in order if you’re doing more than a one-off sale. If you don’t bring it up first, chances are your buyer will want to have it certified. Since this is a lot of money, you’re going to want to be sure you know what you’re selling and your customer is going to want to know what they’re buying. You can validate your diamond by making sure it’s certified by a reputable grading lab like GIA or AGS. This certification verifies the quality specifications of the diamond and boosts buyer trust. It also helps you accurately represent the diamond online so that your potential customer can find it to buy.

Take clear photos

Quality photos are key for online diamond sales, so you’ll have to brush up on your photography skills. They don’t have to look like they’re in a showroom but the blurry and grainy photos seen on eBay or Facebook marketplace isn’t going to suffice. Take pictures in good lighting from multiple angles to showcase clarity, colour, cut, etc. Your photos should be high-resolution and detailed. Use props like diamond tweezers or white backgrounds to emphasise the colour and clarity of your diamonds.

List complete details

You will have to provide a full diamond description that includes carat, cut, colour, clarity and certification number. The more details the better as this shows you have nothing to hide. List diamond source if you have it. The idea is to make your customer fully informed about what they are buying, because if they get it professionally looked at and see that something is off or the diamond isn’t worth what they paid, you’ll have trouble trying to negotiate a refund.

Price competitively

However, that doesn’t mean you need to shortchange yourself. This research means that you will also be able to accurately predict a price. Additionally, you can research prices thoroughly on sites like Blue Nile and James Allen to gauge market rate. Our top tip is to price just under market value to generate interest but consider accepting slightly lower offers and reduce the price if it doesn’t sell initially.


Selling diamonds online takes time and diligence. Expect the process to take weeks or months. Don’t get discouraged! The right buyer will eventually come along.

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